Guest Post: Gummicube-Mobile App Promotion – All Marketing is Mobile Marketing
You may have seen the data – the explosion of not only mobile device usage but media consumption in apps now exceeds all of fixed internet (desktop, laptop). Company blogs, corporate videos, lead-generating content, corporate and executive Twitter accounts, white papers and research tools are all being consumed on mobile devices.
Advertisements designed with the desktop experience in mind are being viewed in mobile apps like Facebook or YouTube, or on a mobile version of a website. Marketing your app, partnering with an app store optimization agency and mobile app promotion are all new activities of corporate marketing departments that just didn’t exist even 3 years ago.
A company’s mobile app now serves as the primary connection for businesses from banking and financial services, to consumer brands, retailers and even enterprise tools such as Salesforce. Because of the role of both your company’s mobile app, and how people are consuming content using their mobile devices, all marketing is impacted by mobile and mobile app promotion.
Understand your mobile consumer as well as you know your web consumers
One of the most exciting opportunities with the mass-adoption of mobile is the availability of new data for a better understanding your current and target markets’ wants, needs and behaviors.
With AppStem’s preferred partner Gummicube, the leader in enterprise mobile app store data, marketers can access new mobile-data on their market including:
Advanced user profiles:
People who install your app also search for these other apps
People who search for your features also search for these related features
Most requested features and functions:
Are relevant mobile users requesting Facebook or Google login options across their app store searches?
Are your target users requesting a specific payment option or process?
What other features and functions, problems and solutions are your potential users asking for?
Trending products, brands and features:
What are mobile users searching for related to your app category, brand or features set?
What new brands or products are gaining traction?
There are significant benefits to understanding your target market: who your current users are, what they are searching for and what is trending related to your app.
Knowing exactly how users are referring to specific features and brands is what makes mobile app store data so powerful.
How your target market refers to the features it’s searching for in the app store impacts not only your app store optimization (or app store SEO), but your mobile advertising and app-specific advertising as well.
Crafting call-to-actions in the language of your target user creates a significant difference in conversion rates.
App Store intelligence provides unique insights to the use of language your target market is using in the app stores.
Why Mobile Data is Better
Two of the defining characteristics of mobile is the desire to take instant action, and the speed at which users can take action.
97% of notifications are opened within 5 seconds
57% of mobile users abandon websites that take more than 3 seconds to load
70% of mobile searches lead to action on a website within an hour
Mobile devices are our personal problem-solving machines. From small problems like “Who sings this song?” to bigger problems like “I need a new printer partner for my business – what are my options?” – People are searching for solutions in the app stores.
What these users are searching for and how provides new insights into what they think is relevant, actionable and a potential path to finding a solution to their problem.
Having access to data showing how your target market is searching the app stores will allow you better position your mobile app and communicate that you understand their problem; Your app, product or service is solving your market’s problem by describing the problem and finding the solution.
Using mobile app store data, marketers can position their app for exposure and conversion in a language that tells users “We have an immediate solution to your problem, or information for your query” with the words they’re are using.
Mobile app promotion starts with finding the right app store optimization agency, developing an app store SEO plan, and building and executing an on-going plan for marketing your app.
You can learn more about our mobile app developers in San Francisco at Appstem by contacting us.
