Shopping in an Increasingly Digital World
It’s November so that means the onslaught of holiday shopping advertisements have already hit the airwaves. Black Friday is just a few weeks away and retailers are getting ready for the busiest time of the year.
Online shopping isn’t new, but the pandemic has changed consumer habits. More and more people are comfortable shopping online and, in fact, many are dependent on it now. For some, the idea of going to a crowded store has much less appeal than it did last year. Adobe Analytics has forecast that online sales in November and December will surge 33% year over year to a record $189 billion. They also predict that Americans will spend $28.1 billion more using their smartphones compared to 2019 – accounting for 42% of online sales.
Holiday shopping aside, the pandemic has had a dramatic impact on retail this year, forcing many retailers to change the way they do business. The move toward ecommerce has been happening for a while, but in many cases COVID has been the impetus for businesses to undergo a digital conversion. In this climate, in order to compete with big players like Amazon and Walmart, it is imperative for small businesses to go online.
Fortunately, technology has made it much easier for businesses to go digital than ever before. Whether it means creating a website, developing a mobile app or getting optimized for mobile, now is the time to consider embracing new platforms that not only provide a shopping infrastructure but that can also handle analytics, payments, returns and shipping. A successful retail app doesn’t just make transactions easier and more efficient; it can also help build your customer base and create loyalty.
Shopify is a strong choice for an ecommerce platform for any type and size of business. It is able to help you sell physical products, digital products, services, classes, tickets to events – almost anything your business offers. A business owner can take orders, process payment and ship their product through the platform. Shopify is a great starting point.
Appstem makes the transition to ecommerce easy. We’ve helped startups and companies large and small make the jump. Our team works with the client every step of the way from developing a strategy (what will this app do and why?), design and development through the launch. We also offer ongoing support and maintenance.
“Every business is different but one thing that’s the same is that app development increases your market presence and takes you to the next level,” said Robert Armstrong, CEO of Appstem. “Appstem can be a partner all the way through the process, building a customized solution for any business.”
Ready to take the first step to move your business to a digital platform? Email us at hello@appstem.com to get started.
