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Will Adding a Progressive Web App Help You Reach Your Goals Faster in 2018?

Take a moment to reflect on your business goals for 2017: How did your app help you achieve them? What areas would you like to improve? If you already have a high performing native app, how can you keep up momentum in 2018? One of the smartest moves may seem counterintuitive: adding a Progressive Web App. Here’s why this should be at the top of your list:

Search engines see your PWA as a website.

PWA the Perfect Complement to Web and Mobile Apps:

  • Fast user acquisition: You‘ll be able to reach users who aren’t finding or downloading your native app. If you’re already killing it in the app store, chances are, you’ll do even better without a download. Your app will go viral a lot faster with a shared URL than a download.
  • Relevant users will find you: A progressive ’ app can be found via SEO just like a website — you’ll be rewarded by the relevancy of your content to your audience. In fact, content-rich apps will be searchable through multiple layers. This will help all of your content and drive users to download your native app.
  • More value from the Web: A PWA can do critical things to enhance your web presence — including push notifications, shortcuts to device home screens, and offline accessibility.
  • You can move fast — build a PWA and start testing new user acquisition strategies. You don’t need to get it approved by an app store. You can get it up and running quickly to extend the presence of your native app.

Keep in Mind

  • Your PWA will be capable of a lot more than you think… although, not all the robust features of your native app.
  • PWA’s can be used to reach more passive audiences, while you still engage more deeply with your true fans via your native mobile app.
  • Native apps still require the work and expertise to build and market — however, the advantage is that you’ll have a PWA to drive web traffic to your app so that people actually get to use all that amazing native functionality that can’t be built on a PWA.

If your goal is to deliver services faster to more users, a PWA can help you get more out both your native app and your online presence. Think of your PWA as your new marketing channel for your native app, service, or company. Users will simply click on the URL and be lined up for a call to action. No download required. You no longer need a strong ASO strategy to have a successful app. As we know, there are too many apps, too little time, and too much friction required to download, unless there is already a compelling need or want established. Your PWA can help you build the user curiosity needed for a download.

If you think you don’t need a Progressive Web App because you already have a native app, think again. By far, enterprises who are seeing the most value from PWAs are using them to drive users and adoption — either as a stand alone strategy or to strengthen virality of native apps. This is a winning strategy. Are you curious about budget, timeline and ROI for PWAs? Give us a call and our San Francisco app developers will help answer your questions.



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