Tesla
iOS, Kiosk & Backend Development
Reinventing the car buying experience.
BIG PICTURE
Tesla changed everything about buying cars, including the traditional showroom experience. Tesla invites potential buyers into their retail locations to explore the company’s technology, learn about electric cars and, ultimately, customize their dream car - which will be built and delivered in the future. The experience requires detailed research, product information and feature-rich images, all of which needed to be seamlessly delivered via the Tesla IOS iPad app. Appstem created a first-of-its-kind app that streamlined the showroom experience in a way that’s true to the Tesla brand. The app makes it possible for product specialists to answer consumer questions quickly and build excitement by mirroring stunning images and videos on a 85” screen in the retail shop.
WHY APPSTEM?
Naturally, the company building the world’s fastest production car needed a team capable of delivering results even faster. The project required a long-term commitment to ensure consistency as Tesla consistently adds new global locations. Drawing on the experience of previous projects together, Appstem was selected not only because of the team’s ability to meet deadlines and deliver excellent products but also the company’s reputation for maintaining a strong team with minimal turnover.
Challenges
Appstem set out to upgrade the previous web browser-based experience requiring sales and customers to scroll through different Web pages to find information. Not only did the app need to deliver a seamless and bespoke shopping experience, it also provided a huge “WOW” factor that would not just sell cars but inspire customers to aspire to want to be Tesla owners. Working with a cutting-edge company like Tesla required that the product needed to be “future-proof” and make sure the technology would still be viable five years down the road.
Results
Customers, salespeople, marketers and even members of the media all use the app to find Tesla information in an equally intuitive and joyful way. Tesla’s data-rich experience is kept consistent across all of its 120 locations in more than 40 countries through the centralized app. Customers simply swipe their driver’s license on the app to be approved for a test drive, while salespeople are able to seamlessly reserve test drives, receive digital signatures and instantly update sales data into Salesforce – all within their local regions.
Appstem did an exceptional job building Tesla’s Marketing iPad App. We are tough customers, expecting the same excellence in our app designs and interactions as our cars, and Appstem delivered a fantastic product. The team was also very responsive to our needs and tackled issues that arose in record time.
Carl M.
Sr. Product Manager
Founded in 2003 by a group of Silicon Valley engineers, Tesla’s mission is to prove that electric cars are better than gasoline-powered cars. With instant torque, incredible power, and zero emissions, Tesla’s cars are without compromise. Each new generation of cars are increasingly affordable, helping the company work towards its mission of accelerating the world’s transition to sustainable transport.